There is a science behind this called Split testing. You compare different subject lines by sending out the 2 you are testing to a portion of your list and see which one gets the best response. You then send the best subject line mail to the rest of your list. This is an iterative process.
In the past this process was only used by the professionals because of complexity and expense,
BUT NO MORE!
You can now get hold of such a tool free by joining Split Test Mailer.
It works....
Check it out now!!
Ciao
Grant aka drkelp
[RF-3750509]
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